i think bush really sort of going to be a guy who fights the fight in the republican party. look x you cannot lose -- >> the other bush. >> yeah. jeb. >> you can't lose to hispanic -- you can't have democrats scoring 70% of the hispanic vote and be competitive. a state like florida encapsulates the tipping point much america because they're so diverse. if we're winning hispanic voters 55, 70% in florida, florida is a state that's hard for republicans to win. >> a presidential election will we got to go. if that were on television, i think people would have strong emotions about it. on radio, you get your listeners. >> you're absolutely right. again, television is multidimensional. people might say, i don't like the complexion of the men they use, look at this or that or the city. where is that? the one thing about radio that's true and always has been, it is theater of the mind. i deliberately sat and listened and concentrated. my mind just immediately, i disappear, colorado, mexico, texas, florida, nevada. we won't have a chance. >> it's tough to have -- explain, gentlemen, we have primaries and we better do something. because we line up with hispanic voters. i think we do. we could argue that for hours. but our values and where we are as a party, but we're in tenuous territory. this election will tell us a lot about it. >> i told them had we started. created my own images. i created my images of romney and my images of black men going out and voting and responding to this. and the other thing is, it's a drumbeat. look, tom joiner, joe madison, steve harvey, al sharp ton, you name it. the group of us, bev smith. it's not that we talk every day. it's that we have similar experiences and we really have been the drumbeat. i'm being honest.